
As mentioned, we are partnering with Petit Tresor over the next few weeks to bring you inside information on some of the absolute best new products available for you and your family, and some fun celebrity news as well!
This past week we had an exciting opportunity to interview Nina Takesh, one of the owners and creators of Petit Tresor! We want to pass the highlights on to you:
On the story behind the store:
Crista: What was your inspiration behind the store?
Nina: We had both just had babies. Samantha had twins (a boy and a girl) and I had a son. We couldn’t find nursery items that we really loved. On a whim, we traveled to Paris and were amazed at the nursery items that were available on the market! That was our inspiration.
Crista: So both having new babies AND a new business? How on earth did you do it?
Nina: (laughing) It’s amazing how much time the babies spent on playmats in our first store!
Crista: What was your vision for the future back then compared to now?
Nina: Our goal was to introduce European style to Americans. Today, we’re still doing the same, but we’re a bit more eclectic and modern, yet still traditional.
Crista: In retrospect, what worked, and what didn’t work?
Nina: It all worked. It was all a big experiment trying to learn what American mothers wanted for their babies.
On The Petit Tresor Experience:
Crista: What really defines the ‘Petit Tresor Experience’ for your customers and makes it so unique?
Nina: The fact that you can find everything under one roof and that if you can’t find it and we’re designing a nursery for you, we’ll go anywhere to find it. This is a service that many of our celebrity customers love about Petit Tresor.
Crista: What’s your favorite product in the store?
Nina: Without a doubt, the playmat from Plain Mary. Every baby should have a monogrammed playmat. It’s the best shower gift, and it’s so practical!
Crista: What’s your favorite memory in the building of your business?
Nina: When Petit Tresor was featured in People Magazine for the nursery of Jennifer Lopez and Marc Anthony’s twins, Emme and Max.
Crista: What’s your favorite new line or upcoming designer?
Nina: We love everything from Plain Mary including their burpcloths, bibs, changing pads and t-shirts. We love Mia Bossi diaper bags and everything from Kissy Kissy. Our designer hospital robes from Dear Johnnies are a must have for every mother about to give birth too!
Crista: Sounds fabulous! We absolutely adore Mia Bossi bags too! In your experience, what is one item that no mom should do without?
Nina: A designer hospital robe from Dear Johnnies but also one of our silk photo albums which are just gorgeous!
On ‘What’s all the buzz?’:
Crista: Who shops or has registered at Petit Tresor?
Nina: Everyone from Jennifer Lopez to Britney Spears to Nicole Richie to Christina Aguilera to Matthew McConaughey to Heidi Klum to Tori Spelling to Halle Berry… it’s a very, very long list.
Crista: What do your celebrity clients shop and register for? Any favorite picks???
Nina: Everything from the essentials, to having us design their entire nursery. Sometimes these clients have more than one home also. Our organic bedding, complete layette selection and our incredible selection of picture frames are also very popular.
Crista: Do you offer any special or exclusive services?
Nina: We of course offer our Nursery Design service, but we also offer our Concierge Service which entails us sending our clients everything that they need for their baby each month from birth through toddlerhood.
Crista: Your new website is fantastic, but what else is next for Petit Tresor?
Nina: We have plans to open two more retail shops this year in Malibu and San Francisco, and New York and Miami in 2009! We are very excited about the future of Petit Tresor!
To read more about Nina Takesh and Petit Tresor, or to do some shopping check out their website at www.petittresor.com.